Shaan Akbar is the founder of AV Labs, a strategy-driven creative agency that represents and manages producers and creators while distributing content across multiple platforms and venues. AV Labs seamlessly integrates advertising, authentic storytelling, distribution, and data to drive impactful collaborations with brands and platforms.

Previously, Akbar spent over 15 years at Warner Bros Discovery, where he played a pivotal role in executive producing, developing, and marketing numerous hit and groundbreaking unscripted series across high-profile networks, including Discovery Channel, TLC, MotorTrend, Velocity, Science Channel, and Discovery Health. Most notably, he co-founded and led the development and production of Velocity at Discovery Inc., transforming it into the fastest-growing men's network and sparking an automotive media boom. He later spearheaded content strategy, rebranding Velocity into the MotorTrend Network, elevating it into the world's most valuable automotive media brand for Warner Bros Discovery. Under his content leadership, MotorTrend amassed a monthly audience of 26 million across web, TV, and print, 110 million social followers, and 1.3 billion monthly impressions across all platforms.

He is a proud member of the Academy of Television Arts & Sciences.